The Calendar Girl Movie Review Example | Topics and Well Written Essays - 500 words

The Calendar Girl - Movie Review Example In the movie, Dales poses strategically nude more than fifty pose. Despite being based on a true story, the nudity was not legally justified event in the community that contain naà ¯ve and developing children. The actions or the nudity in the movies deeply expresses the moral decay that might have the genesis of prostitution the society. Notably, until very late years, prostitution was an illegal act that was never recognized by the legal system and it warranted an arrest. Moreover, stripping clubs were never recognized as part of morals of the community; therefore, those that operated, did so illegally. Thus, the movie contains many scenes and arts that were illegal. For instance, the movies indicated ladies who were pips and their nude portraits were the order of the movie. The movie may also be regarded as the first export in the light comedy steamroller division that was ever found in the British film industry. However, most parts of the movie avoided the queasy class condescension such as the hell bent charmers that they relied on since the unemployed steel mill workers pegged their groove on thangs in the â€Å"The Full Monty.† Additionally, the British people are never expected to indulge in these actions. The women are related to the son of the coal miner who pirouetted in the â€Å"Billy Elliot†. They are compared to the tweedy widow whose work was to harvest dynamites weeds in the â€Å"Saving Grace†, all of which are illegal traits or actions that were never supported by the British legal systems (Calendar Girls 01:00: 37). The movie portrays Helen Mirren or Chris or Tricia Stewart (as in the real life story) as a lover of strip game. Moreover, she is the one who introduces or hatches the money making idea for the memory of Chris’ late husband’s memory. The group that engages in money collection are beautiful women. Apparently, they use their nudity as a means of collecting or attracting

Descriptive- the Book I Want Essay Example for Free

Descriptive- the Book I Want Essay There are moments during the day when there is just too much noise. White noise hisses from the television in the corner. The high pitch buzz of rock music blares from earbuds implanted into the ears of someone nearby. Even the insistent clickity-clack of fingers across a computer keyboard seem to add to the flurry of traffic already flushed into my mind, via my overwhelmed ears. For me, there is one moment in my day that quiet is treasured. When I can no longer take it, I escape to a brick and mortar bookstore and treat myself to a hardback book. When I walk in, I am always taken aback by the towering displays of tomes; the precariously perched novels appearing like high divers waiting to plunge to the earth below. I find myself tipping-toeing around the pyramid tables, holding my breath to keep their descent from happening. I scan the plethora of shelves for something to read. Then, without warning, I see it. Hiding away, leaned back against a cold metal shelf, is the one I want; my book of choice, Ready Player One by Ernest Cline. The glossy red and yellow book jacket stands in sharp contrast to the harsh, dulled brown of its perch, like a square apple hanging from a gnarled tree. The crisp, jacket edges fall like a neatly pleated skirt around a strong sturdy backing. Embossed letters softly raise themselves to my eyes as if to say, ‘hello’, and bid me to take them home. I spy uniformed ivory pages sandwiched between the black binding, small gaps in the spacing attempt to cry out with a silent, ‘open at me first’. My mind reels at what might be uncovered once I take it home, do I dare? The hardback emits such a yearning to me, that I cannot stop a gently quivering hand from reaching out and lifting it off the ledge. At first touch, the novel is cool and smooth beneath warm meager fingers. The imprinted title on the book’s sleeve rolls beneath my fingertips, like gently sloping mountains surrounding wide expansive valleys. Tracing outside the lettering, I find the rest of the cover faintly akin to sandpaper, and draw my fingers back. I rest the digest atop flat palms to feel for its weight length. It is not so light that it may be mistaken for a mere picture book, yet it does not carry enough weight as War and Peace might. It would make a lovely specimen in my growing collect. I tenderly run my fingertips across closed pages, savoring the minute detail of mismatched page lengths. Subsequently, I soothingly open the story just enough to hear it murmur to me. My ears delight in the sudden recognition of hundreds of small birds fluttering, as if startled by someone traipsing through their habitat. Closing the lid on this glee, I am met by the crackling pop of the book’s spine; a tribute to a roaring fire that would be waiting for us once we reached home. Sighing softly, I make my way to the front of the store to purchase my indulgence. I brush off the jacket only to find the swishing of my hand calls to mind the gentle simmer of butter in a hot pan upon the stove. For an instant, my desire for my book is momentarily eclipsed by my hunger, as I place my prize upon the cashier’s stand. The echoing thud sounds like a dropped suitcase on a marble floor in an empty airport terminal, always louder then you expect it to be. I swipe my credit card as the smiling young lady behind the register: hurriedly wraps my treasure in plastic, places a paper receipt inside the bag, presents me with my purchase, and thrusts me towards the exit. Walking out, I have a sense of anticipation building within my chest. I have my prize, and all that remains is to get home to the safety of my quiet room and secluded chair. My breath catches in my throat as I think of how wonderful it will be to relish in the first written words of the story. I imagine myself like Neil Armstrong, except taking a step into a new fantasy and not onto the moon. The drive home is marred with endless lines of cars braking at multiple stoplights. We pulse between the gas and brake pedals, like the jerky motion of a springy horse at a public playground. The constant rocking forward and back has started to slowly lull me to sleep, so I turn up the air, unexpectedly puffing the bag around my reward. Immediately, the vents push the scent of new paper into my face, I breathe deeply. The lingering spice of aged leather and printer ink reminds me of long hours curled up in the quiet, delighting in an author’s heady language. I slowly exhale my valued lungful of air, when I notice I am within reach of my home. My heart leaps at the memory of my hushed home; its tranquility will only add to the soothing moments I plan on spending with Mr. Cline, an escape from the hustle of noise. Pulling into my driveway I get a twinge in my heart of something gone wrong, like the smell of looming rain before a massive storm. The car door slamming should be thunderous, but its noise is drowned out by the riotous thumping of a bass drum. Making my way into the house, the clash of a high hat cymbal rattles the glass, distinctly reminding me of lightning doing the same during the last storm. Somehow, I get the distinct feeling that my attempts to have a quiet, relaxed noiseless reading time will be trumped by the clamor next door. And wouldn’t you guess it, I was right.

The Growth of Mothers and Daughters in Amy Tan’s The Joy Luck Club :: Joy Luck Club Essays

The Growth of Mothers and Daughters in Amy Tan’s The Joy Luck Club Every twelve months of every year the seasons change from spring, summer, fall and then winter.   The cycle repeats itself every year having similar weather conditions as the previous season before.   Like the four seasons mother and daughter are very similar in the way they change and grow throughout time.   A mother learns from her mother and then passes on her morals and rituals on to her daughters.   As the daughters grow with age they have a tendency to take on many qualities of their mothers such as their cultural ways and some day they will pass these traits onto their children.   Through years of experience and hard work, Amy Tan shows the viewers the experiences of the mother and daughters while growing up in Chinese and American lifestyles. Many of the women in the novel had great characteristics, which represented them as strong and faithful women.   One example of this is An-Mei and her daughter Rose.   When An-Mei was a child her mother was not in her life, she had re-married a man name Wu-Tsing, and she was then known as a concubine.   An-Mei’s mother was the third wife of three and in a Chinese family, re-marrying after being a widow is a shameful act.   An-Mei did eventually meet her mother and she learned a great deal from her.   She was always told to wear her best clothes when she was in the presence of her family and she even taught An-Mei a recipe that was intended to save lives.   Popo An-Mei’s mother was dying and this is what she told her daughter Rose.   â€Å"This is how a daughter honors her mother.   It is shou so deep it is in your bones.   The pain of flesh is nothing.   The pain you must forget.   Because sometimes that is the only way to remember what is in your bones.   You must peel off your skin, and that of your mothers, and her mother before her.   Until there is nothing.   No scar, no skin, no flesh.† (Tan 41)   An-mei’s mother had removed a chunk of flesh from her arm; it had her blood, her mother’s blood, and her grandmother’s blood in it.   In this ritual a life was supposed to be saved, it was considered magic.  Ã‚   An-Mei left with her mother to live with her and her new husband after her popo passed away.

Critical Analysis of Porphyria’s Lover

Michelle Padgett English 102 Ms. Riggs 3 March 2013 Critical Analysis of â€Å"Porphyria’s Lover† by Robert Browning Robert Browning wrote â€Å"Porphyria’s Lover† in the 1830s. The speaker is Porphyria’s lover and he speaks in a very solemn tone. The poem never divulges the two characters’ real names. The mood is grim and despondent throughout the whole poem. The speaker in the poem shows through many ways that Porphyria yearned for her death, through the spontaneity of her murder, his solemn demeanor, her sickly symptoms, and the smile that was on her face when she was killed.The mood is very dismal and melancholy. It begins with a description of a storm approaching. This sets the overall tone of the poem. â€Å"The rain set early in tonight,/ The sullen wind was soon awake,/ It tore the elm-tops down for spite,/ And did its worst to vex the lake:†(698). The speaker seems to be in a solemn mood because he is troubled with what he is about to do. He is preparing himself for the horrific crime he must commit. When Porphyria sits beside him, he does not respond to her when she speaks to him. And, last, she sat down by my side/ And called me. When no voice replied, /She put my arm about her waist†(699). The speaker hints that something is wrong with Porphyria. He states that she has passion for him, but is too weak to express it, even though she has done so before. â€Å"Murmuring how she loved me–she/ Too weak, for all her heart’s endeavor,/ To set its struggling passion free†(699). Illness is evident in Porphyria when her lover claims that she is pale and his love for her was â€Å"all in vain†(699). A sudden thought of one so pale†(699). His love for her was futile and hopeless because of her failing health and he knew they would not be together for much longer. The speaker was not yet decided upon what he wanted to do with their situation. â€Å"Porphyria worshiped me: s urprise/ Made my heart swell, and still it grew/ While I debated what to do†(699). The act of taking her life was spontaneous, a spur of the moment decision. Even though her death was inevitable, he had not known the means to which her demise would be carried out. I found/ A thing to do, and all her hair/ In one long yellow string I wound/ Three times her little throat around,†(699). The word â€Å"found† indicates that he did not plan out her death beforehand. After he kills her, he convinces himself that she felt no pain. This proves that he did not do it out of anger or revenge. â€Å"No pain felt she;/ I am quite sure she felt no pain†(699). The lover warily opened her eyes and he saw no blame in them, only happiness. He described her blue eyes as laughing which reveals what she feels in the last moments of her life. I warily oped her lids: again/ Laughed the blue eyes without a stain†(699). He then unwound her tresses from around her neck and gav e her a â€Å"burning kiss† filled with all the love he had for her (699). He sits with Porphyria’s head resting on his shoulder while she still smile. â€Å"The smiling rosy little head,/ So glad it had its utmost will†(699). Porphyria’s will was to die, but to not know when or how she would. This makes the spontaneity of the act all the more understandable. The speaker calls it her â€Å"darling one wish† making it all the more important and special (700).The speaker was not able to let her go, even after her death. â€Å"He must and has indeed chosen to sit within the realm of the painful emotion that his act of granting her last wish burdened him with†(Best). His act of love burdens and renders him unable to relinquish his love just yet. â€Å"And thus we sat together now,/ And all night long we have not stirred†(700). Porphyria’s death was so just that â€Å"God has not said a word! †(700). His actions were ethicall y right and not one God from any religion would disagree and punish him for it.Robert Brown’s â€Å"Porphyria’s Lover† is very misunderstood in its meaning. The speaker is seen as a madman, when really, he is a man faced with a task that he must grant unto his love. Brown sets up the play as gloomy when he writes that a storm if fast approaching and the wind is blowing so hard that the trees are bending. The lover finds it hard to speak to Porphyria because he is faced with a horrific situation. Her murder was made with a split decision and carried out with great remorse. He even remarks upon her pale face, hinting that she is sick.After her death, she has a smile on her face and her eyes are laughing. This is a telltale sign that she wished for her own painless death to escape a gruesome one down the road. His love for was so great that even the Gods could not object to him killing her. Works Cited Best, J. T. â€Å"‘Porphyria's Lover’ — Va stly Misunderstood Poetry. † The Victorian Web. N. p. 8 June 2007. Web. 6 March 2013. Browning, Robert. â€Å"Porphyria’s Lover. † 1836. Compact Literature: Reading, Reacting, Writing. 8th ed. Ed. Kirszner and Mandell. Boston, MA: Wadsworth, Cengage Learning, 2013. 698-700. Print. Padgett

Mustard Gas

Mustard Gas During World War I LOST was the original name for mustard gas, it was named after Lommel and Steinkopf. They were the first people who proposed this gas to the military to use as a weapon in 1916. Although mustard gas could possibly been developed as early as 1822 by a French chemist, Cesar-Mansuete Desperetez. Thirty-two years later Alfred Riche repeated this reaction of the sulfur dichloride and ethylene, but both Riche and Desperetez did not note any harsh properties. In 1860, Frederick Gutherie synthesized and described the characteristics of the compound and it’s irritating properties.Another chemist known as a pioneer in cocaine chemistry, Albert Nieman repeated the reaction, and recorded blistering formations. Meanwhile, a published paper written by Victor Meyer in 1866, explained the reaction of 2-chloroethanol and an aqueous potassium sulfide that formed phosphorous trichloride. The purity of this compound was higher and there was much more severe health e ffects. He also tested this compound on rabbits and noted that they died. An English chemist Hans Thacher Clarke did this reaction in 1913. When performing the experiment the flask broke, and Clarke was in the hospital for two months for burns.Clarkes partner Emil Fischer reported the accident to the German Society, which put Germany on the chemical weapons track. Sulfur mustard is an organic compound with the molecular formula of C4H8Cl2S. Mustard gas can be reacted with different compounds, but still have the same major organic product. These are the different reactions to make sulfur gas: Deperetez: SCl2 + 2 C2H4 > (Cl-CH2CH2)2S Meyer: 3(HO-CH2CH2)2S + 2PCl3 > 3(Cl-CH2CH2)2S + 2P(OH)3 Meyer-Clarke: (HO-CH2CH2)2S + 2HCl > (Cl-CH2CH2)2S + 2H2O Other chlorinating agents that have been used are trionyl and phosgene.Chemists know mustard gas by bis(chloroethyl) sulfide or dichlorethylsulphide, but it has been called senfgas, yellow cross liquid, yperite, distilled mustard and mustard T-mixture. The name Yperite originates by the Germany army, when used near the city o Ypres. Mustard gas appears colorless if pure, but when impurities are present the color ranges from pale yellow to dark brown. There is a small odor garlic or horseradish. Mustards gas is actually not a gas; it is a volatile, very thick liquid. Mustard gas has a molecular weight of 159. 08 grams/mole, a density of 1. 7 grams/mL; melts at 144? C, and boils at 217? C. Mustard agents are regulated under the 1933 Chemical Weapons Convention. Mustard gas was formed in large amounts during World War I and II. Mustard gas was first used in World War I, but was used in the war Iran-Iraq war in 1884-1988. By 1977, the United States Secretary of Defense was told to dispose of all the fatal chemical agents, like mustard gas. When mustard gas comes into contact to skin, blistering and burns occur. These agents may cause brutal damage to the eyes, the respiratory system, and internal organs.The symptoms donâ₠¬â„¢t occur immediately, they usually appear from two hours to twenty-four hours after contact. By the time the symptoms become apparent, severe cell damage has already occurred. Mustard gas is strongly carcinogenic and mutagenic. Mustard agents are lipophilic, meaning it can dissolve in fats, oils, and non-polar solvents. Therefore people can unknowingly be exposed to mustard gas. Mustard gas is classified as a vesicant, which means it leaves lesions and burns on the skin and respiratory tract. Mustard gas can damage deoxyribonucleic acid (DNA).The compound eliminates a chloride ion by intramolecular nucleophilic substitution, which forms a cyclic sulfonium ion. This reactive intermediate tends to permanently alkylate the nucleotide in DNA strands. Cellular death and cancer can occur from this alkylation. Mild toxicity has symptoms of lacrimation, eye pain, irritation of the mucus membrane, hoarseness, swelling of the skin, sneezing, and coughing. Severe toxicity’s symptoms include blindness, blistering, vomiting, nausea, and respiratory complications. Lung injury was the leading cause of death after the exposure of mustard gas. Lung injuries start with mild symptoms, and lowly increase into chemical pneumonia, and pulmonary edema. Within twenty-four hours of exposure to skin, victims are itchy and skin irritation, which lead to yellow filled blisters. Five to ten days after the exposure of large amounts of mustard gas, there is a drastic reduction in white blood cells. The decrease of white blood cells, affect the bone marrow and lymphatic tissue to look as if the person was exposed to radiation. The best treatment is decontamination. The German Army was the first to use mustard gas effectively against the British soldiers in 1917, near Ypres in World War One.Mustard gas was dispersed as aerial bombs, mortar rounds, artillery shells, land mines, as an aerosol, and rockets. Mustard gas was only lethal in about one percent of cases. Soldiers wore gas ma sks, but this didn’t protect them from the gas, since the gas could be absorbed through their clothes. Mustard gas would stay the stay in the environment for days, and continue to cause sickness. Also, if a soldier were to be contaminated by the gas, other soldiers that came into contact with would become contaminated too.The Geneva Protocol of 1925 prohibited chemical warfare, and the Chemical Weapons Convention of 1993 prohibited the development, production, and stockpiling of chemical weapons. The mustard gas found after World War I in Germany was dumped in the Baltic Sea. Mustard gas structure: Gas mask worn to protect from inhaling mustard gas the wounds conflicted from mustard gas http://www. firstworldwar. com/weaponry/gas. htm http://en. wikipedia. org/wiki/Sulfur_mustard http://www. bt. cdc. gov/agent/sulfurmustard/basics/facts. asp http://www. diggerhistory. info/pages-weapons/gas. htm

How to Create an Awesome Online Course By Repackaging Old Content

How to Create an Awesome Online Course By Repackaging Old Content Ive been writing and publishing digital marketing content for 10 years now. Theres no way to measure the return of investment of all that immense effort. Shouldnt there be a way to get more out of it? As someone who has been contributing content online for ages, Ive always been on the lookout for more ways to monetize that effort. Consolidating old content into an online course is a perfect idea. You can turn it into an extra source of income and you can also use it to further promote your brand. Here is a step-by-step guide into re-packaging your old content into a new video course. How to Create an Awesome Online Course By Repackaging Old Content by @seosmarty via @Step 1. Get Organized: Find and Record All Your Content Let's make it straight: This guide is for individuals and businesses that have been producing online content for a while, and not just on their own sites but outside of them too (through expert columns on popular niche outlets and guest blogging). That being said, the first step is to look back and find those content assets you can re-use now. 1.1. Find Brand-Authored Content Now, I realize you probably haven't been recording your company's important URLs diligently throughout the years. And finding them now will probably be next to impossible, so here's a quick workaround for you: Set Google to show you 50-100 results per page Use Google to search articles by you and your team. Use all kinds of search queries, like [author name guest post -site:yoursite.com] - this will exclude your own site from search results ["author name is XXX at your company name"] - this can be part of your writer's guest post byline ["author name * company name"] - this search is useful for those guest authors who slightly vary their byline wording but always make sure their name and your company name will make it to the bio. NOTE: If you only publish your content on your own site and not elsewhere, simple use [SITE:yoursite.com] search on Google. As you move forward, you can attach different terms to this search to target your search more precisely, e.g. [SITE:yoursite.com guide] or [SITE:yoursite.com apple pies] Get more ideas here. Now, use  this Greasemonkey script  to extract URLs from search results and easily copy-paste them to add to your search engine using the include-in-bulk option. 1.2. Create a Searchable Database Next, there are two steps to take: Copy paste all those URLs into a Google Spreadsheet, then search more and keep copy-pasting. If you search for several author names (if your company has a few ambassadors publishing content around the web to represent your brand collective expertise), add a separate column for the author name for easier sorting. Now, use sorting options to remove duplicate URLs and clean up the spreadsheet manually too Then copy-paste the whole list into a new  Google Custom search. The beauty of this tool is that you can also add your whole site there for its content to be searchable in your database of brand-focused content. 1.3. Take Note of Frequently-Occurring Topics to Build the Course Around While proceeding with both the steps, look for popular topics you and/or your company authors tend to cover more frequently than others. Take notes of those topics: That's how you are going to brainstorm topics for your future course and its structure. Look for topics that have been covered in much depth in at least 10 articles by you and/or your team. These articles are going to make your course chapters and content is going to be your video scripts, so it's important that you have blogged a lot on them to make your course creation easier. Gathering existing content to create a course? Look for topics that have been covered in much depth...Step 2. Research the Chosen Topic Some More and Come up with the Plan Once you have a solid list of brand-owned resources around one common topic, research the interest and competition. This step can be broken into three important tasks: 2.1. Identify your core term Creating a course is quite a commitment: You want to make sure there's a demand for more information on the chosen topic and you need to brainstorm your competitive advantage: What is it you are building that will allow you to stand out in the crowd? Good old keyword research  is something I usually resort to whenever I need to dig deeper into a specific topic. I like  Serpstat  for its big selection of tools to play with. For one, I check how hard it will be to compete for high rankings for my future course. I play with different variations of my topical keywords and use the search filter to restrict results to those containing my main keyword and [course] or [training] in them: Serpstat shows: Search volume (which reflects demand for this particular topic) Keyword difficulty (which reflects how intense the competition is) Both metrics allow me to finally make an educated choice of the core term to build my course around. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2.2. Identify the Course Structure Once I am done with choosing my actual final keyword, I use Serpstat's unique clustering  feature  to break my long keyword list into groups of related queries. This gives a good mind-map of my future course topic and allows to come up with the course structure. Keep referring to your spreadsheet of chosen content assets to fill your spreadsheet with content you can use in each chapter. Tip: While creating your course structure, you'll discover some "gaps", i.e. sections that need to be included into your course which were not covered by you or your writers previously. These are great to add to your blog editorial calendar. This way your video course also helps you brainstorm content for your blog. Thus those new sections you'll be working on can be re-used as text content too! That being said, re-packaging goes both ways in this case: You use your existing content to create a course and you use your future course structure to create more content for your brand too! I don't have a set template for that but here's how my spreadsheet looks like when I start working on the course structure and identifying which other sections I need to start working on: It's also a good idea to turn to your actual customers and readers to collect some ideas from them. Ultimately, you want to know what real people are interested in learning about to better meet their needs. Consider: Sending a quick email to your email list inviting them to take a quick survey and help you structure your future course (promising a free access later on) Creating a Twitter and/or a Facebook poll (for both you can use ads to generate more replies) If you are collaborating with other team members on this project, consider consolidating multiple parts of it inside one common management platform. works well for this purpose to collaborate and organize projects. You can embed your Google spreadsheets within projects on a calendar: Add workflow checklists with Task Templates: Communicate with Discussion Threads: It's a useful way to keep everyone on board. Recommended Reading: How to Repurpose Content and Make the Most Out of Your Marketing Step 3. Put Together Video Content This step is still my learning curve: I am still working my way towards coming up with the best process. I do have some processes and tools to share but feel free to share more! 3.1. Turn existing articles into scripts and write new articles (and turn them into scripts too) Go through your spreadsheet and start working on those scripts. Keep the new format in mind: You need to be saying what you are showing. Let your team members work on their own scripts and do the voiceovers for their own chapters. Keeping more people involved will make your end product higher-quality. At this stage of going through everything before it goes into production, I also come up with extra downloadable content. I always want people to go home with some actionable tips and tangible rewards. So what I do: Where possible, turn articles into pdf downloads (to let people print the scripts out and follow video instructions easier) Adding some more visual content for course takers to download and refer to when then need. Branded downloadable PDFs are a great way to give your audience something to take home and get reminded of your brand on a regular basis. So at some point my course structure spreadsheet is going to look like this: Notes: You can re-use some of those handy PDF downloads you are creating on your blog too! Embed them on your blog to generate more subscribers and leads. Here are  a few plugins just for that. 3.3. Extract All Visual Content and Create More The beauty of this approach is that you can reuse as much content as you want. As someone who always adds lots of annotated screenshots to my articles, I always make sure I reuse those in my videos too, whenever I am describing a specific step. Of course, for videos, I usually need more visuals than I offer in my articles, so I use the following three tools to create more: Snagit  for more annotated screenshots Visual.ly  to visualize stats (as graphs) and steps (as flowcharts) Bannersnack  for promotional in-video calls-to-action Those three are very easy to use and require no graphic design background. 3.3 Create Videos I use three types of videos for my articles 3.2.1. Screencasts The most common video type I am using is a screencast, especially since it comes perfectly inline with my writing style: I love actionable advice with lots of tools included. The two newer screencasting tools in my arsenal are: Filmora eCamm Both tools allow picture-in-picture capability to put the instructor's face right next to your podcast. It seems people stay with your instructional video longer if they see the instructor talking along. 3.2.2. Video Interviews I tend to invite at least one or two experts to my courses to feature actual stories illustrating tactics I talk about. I am trying  Blue Jeans  to record interviews now. It also streams to Facebook Live, so you can first make a public show (and generate some leads through it), then edit the recording and re-use it in your course. 3.2.2. Quick entertaining videos Finally to prevent my students from being too bored, I break the routine with cool entertaining videos that list interesting stats, propose an action item or share a cool tool. It's a great way to add some diversity to the course flow. Animatron  is my tool for that and it lets me put together short yet useful and engaging videos literally in minutes. I cannot recommend it enough really. 4. Choose the Platform to Host and Sell Your Video Course Here you have two main options to choose from: 4.1. Host Your Course on a Third-Party Platform Pros: Easy set up, existing user base to sell your course to Cons: Monthly extra costs to pay for the platform For the lack of time, I haven’t tested too many platforms here. I tried Udemy (which is where I still host most of my courses) but their recent moved in dictating pricing model and limiting free courses have made me look elsewhere. By analyzing other options and their pricing, Uscreen  seemed like a winner. For a monthly price, you retain full control over your course, how you choose to charge your students and how often you want to get in touch with them (you can schedule automatic email campaigns to keep them engaged). You can even create your own smartphone app to give your students an additional medium to access your course. 4.2. Use DIY Approach to Set up the Course Section on Your Own Site Pros: Complete ownership of the product (Without depending on the third-party service), money saving (keeping cons in mind) Cons: Likely development budget involved, hard to set up on your own I have been considering this option for a while but couldn’t allocate enough time to plan and delegate the development part of it. Frankly, I like the idea but this looks like a huge project I haven’t had the time for. Here are a couple tutorial in case you decide to consider this approach: How to create sell an online course in WordPress: a step-by-step guide How to build your own course  (DIY) Building an online course yourself? Check out these resources to learn how:Final Thoughts It's not an easy task to re-package old content into a new educational course but think about multiple benefits: Put your old effort to good use: You deserve that! Come up with more useful content on a related topic (and thus improve your own knowledge of the subject): Become a better expert! Put a solid content asset which quite possibly will position you as an expert and/or your business as a knowledge hub in the niche Offer your loyal customers something new and valuable: Give them a reason to love your business even more! There are many more benefits, including more opportunities that course sharing platforms can offer (like attracting new audience, creating a new channel for brand awareness building, etc.) The bottom line is this: It's hard. It takes time and effort. Don't start working on the course unless you are ready to invest both. But if you think you are ready, go for it!

How To Conjugate and Use the Spanish Verb Ir

How To Conjugate and Use the Spanish Verb Ir You might not expect  fue and vaya to be conjugations of the same verb, but that is what happens with ir.  As would be expected for a verb that uniquely has an ending only with  no stem, ir,  is highly irregular. Most unusually, it shares its preterite and imperfect subjunctive forms with ser. The context typically will indicate which verb is being conjugated. Ir  it typically translated as to go. It also is frequently used to form the periphrastic future. Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Ir ir (to go) Gerund of Ir yendo (going) Participle of Ir ido (gone) Present Indicative of Ir yo voy, tà º vas, usted/à ©l/ella va, nosotros/as vamos, vosotros/as vais, ustedes/ellos/ellas van (I go, you yendo, he yendo, etc.) Preterite of Ir yo fui, tà ºÃ‚  fuiste, usted/à ©l/ella fue, nosotros/as fuimos, vosotros/as fuisteis, ustedes/ellos/ellas fueron (I went, you went, she went, etc.) Imperfect Indicative of Ir yo iba, tà º ibas, usted/à ©l/ella iba, nosotros/as à ­bamos, vosotros/as ibais, ustedes/ellos/ellas iban (I used to go, you used to go, he used to go, etc.) Future Indicative of Ir yo irà ©, tà º irs, usted/à ©l/ella ir, nosotros/as iremos, vosotros/as irà ©is, ustedes/ellos/ellas irn (I will go, you will go, he will go, etc.) Conditional of Ir yo irà ­a, tà º irà ­as, usted/à ©l/ella irà ­a, nosotros/as irà ­amos, vosotros/as irà ­ais, ustedes/ellos/ellas irà ­an (I would go, you would go, she would go, etc.) Present Subjunctive of Ir que yo vaya, que tà º vayas, que usted/à ©l/ella vaya, que nosotros/as vayamos, que vosotros/as vayis, que ustedes/ellos/ellas vayan (that I go, that you go, that she go, etc.) Imperfect Subjunctive of Ir que yo fuera (fuese), que tà º fueras (fueses), que usted/à ©l/ella fuera (fuese), que nosotros/as fuà ©ramos (fuà ©semos), que vosotros/as fuerais (fueseis), que ustedes/ellos/ellas fueran (fuesen) (that I went, that you went, that he went, etc.) Imperative of Ir ve (tà º), no vayas (tà º), vaya (usted), vamos or vayamos (nosotros/as), id (vosotros/as), no vayis (vosotros/as), vayan (ustedes) (go, dont go, go, lets go, etc.) Compound Tenses of Ir The perfect tenses are made by using the appropriate form of haber and the past participle, ido. The progressive tenses use estar with the gerund, yendo. Sample Sentences Showing Conjugation of Ir Nunca he viajado a Chile, pero espero ir allà ­. (I have never traveled to Chile, but I hope to go there. Infinitive.)He ido muchas veces al restaurante y siempre me ha gustado. (I have often gone to the restaurant and I have always liked it. Present perfect.)Esta semana vamos a estudiar la situacià ³n en Alemania. (This week we are going to study the situation in Germany. Present indicative showing how the periphrastic future is formed.)Los hombres se fueron a la cocina a preparar unos tragos. (The men went away to the kitchen to prepare some drinks. Preterite.)Dejà ³ su vehà ­culo en una gasolinera y se fue a pie al banco. (She left her vehicle at a gas station and went by foot to the bank. Preterite.)Ella y yo à ­bamos una vez al mes a un cafà © del centro y hablbamos de todo. (She and I would go monthly to a downtown cafà © and talk about everything. Imperfect.)No sà © si irà © a la playa, porque me es difà ­cil divertirme sin dinero. (I dont know if Ill go to the beac h, because it is difficult for me to enjoy myself without money. Future.) Si yo tuviera que decidir, irà ­a a Isla Mujeres. (If I had to decide, I would go to Isla Mujeres. Conditional.)Espero que vayan con la disposicià ³n de escuchar. (I hope they go prepared to pay attention. Present subjunctive.)Insistà ­ una y otra vez en que fuera conmigo. (I insisted again and again that she go with me. Imperfect subjunctive.) ¡Vete de allà ­! (Get out of here! Imperative.)Vamos al lago para pescar. (Lets go to the lake to fish. Imperative.)

50 Writing Topics on Classification

50 Writing Topics on Classification Classification allows writers to assemble thoughts in an organized manner, especially when writers block may strike. It is particularly useful in identifying and illustrating different types, varieties, and methods. Classification pieces  can become essays or articles in themselves, or they can also be useful as prewriting exercises for something longer, such as exploring a character being developed for a fiction piece. While classification has been used...as a method for organizing essays and paragraphs, classification and other  traditional  methods of organization [also]  have come to be used as tools of invention, of systematically exploring subjects in order to develop ideas for an essay. - David Sabrio Prewriting: Brainstorming Making stream-of-consciousness lists can be a useful way to explore a topic. Dont let yourself pause for a few minutes, just write  down whatever comes into your head about the topic. Dont censor  yourself, either, as tangents may come in handy as  surprising details to include or lead you down a path to a discovery that you may not have found otherwise.   If you prefer visuals, use the mind map method where you write the topic in the middle of the page and connect concepts to it and whatever else you write down, radiating outward. These types of prewriting exercises get your brain working on the topic so you have less to fear from that empty white  page, and  the prewriting can be a resource to mine at times when you might feel stuck for a direction. Having a scraps document  can also help you store paragraphs or turns of phrase  that you like but dont really fit- it feels better to relocate them rather than just delete them- when  you realize that  getting them out of your draft file helps you move forward with the piece overall.   Classification Paragraph Start your classification paragraph with a topic sentence to let the reader know what the paragraph will be about. This will likely include a list of the items you are classifying. Follow up with sentences that show how the items in the group are similar, how they differ or give some kind of exposition about how they are used or are observed. Finish with a concluding sentence. If the paragraph is intended to be the introduction to an essay, make sure there is a smooth transition into the main body of the essay. Classification Essay When broadening a piece into a classification essay use the classification paragraph mentioned above as an introductory paragraph. Add three or more body paragraphs. Each of these will take a different category and explore its strengths and weaknesses. Finally, a conclusion paragraph will summarize the body paragraphs, and perhaps make a judgment over which is the better option. Classification Speech A classification speech is different than a paragraph or essay. In such a talk, the speaker is likely looking for ways to tell an audience something in an organized manner. Rotary advises its members to give such speeches as ways to introduce themselves to fellow members. Some of its advice for organizing thoughts: Why you chose your business or professionParts of your job you find most rewarding and most difficultAdvice you would give those entering your career 50 Topic Suggestions These 50  topic  suggestions should help you discover a subject that particularly interests  you. If 50 isnt enough, try 400 Writing Topics. Students in a library  RoommatesHobbiesMusic on your phone or MP3 playerStudy habitsStand-up comediansSelf-centered peopleOnline educational resourcesGardenersDrivers in a traffic jamReality shows on televisionSales clerksFictional detectivesRoad tripsDancing stylesVideo gamesCustomers at your workplaceWays of boring peopleCheatersShoppersRides at an amusement parkFirst datesVideos on YouTubeStores in the mallPeople waiting in lineChurchgoersAttitudes toward exercisingReasons for attending (or not attending) collegeBaseball pitchers, football quarterbacks, or soccer goaliesStyles of eating in the cafeteriaWays of saving moneyTalk-show hostsVacationsMethods of studying for a final examinationFriendsComediansWays of quitting smokingAttitudes toward moneyTelevision comediesDietsSports fansOn-campus jobs for studentsWays of coping with a coldNote-taking strategiesAttitudes toward tipping in restaurantsPolitical activistsPortable music playersDifferent uses of social networking sites (s uch as Facebook and Twitter) High school teachers or college professorsWays of protecting the environment Model Paragraphs and Essays Some examples to get some inspiration on the form: Draft Classification Essay: Types of ShoppersE.B. Whites New YorkOf Studies by Francis BaconConversation by Samuel Johnson Sources Sabrio, David. The Encyclopedia of Rhetoric and Composition. Collins, Christopher, executive editor, Oxford University Press, Oxford, New York, 1996.How to Prepare a Rotary Classification Talk https://www.rotaryroom711.org/portfolio/how-to-prepare-a-rotary-classification-talk-presentation/

Knowledge Management and information Essay Example | Topics and Well Written Essays - 2750 words

Knowledge Management and information - Essay Example In fact, as a medium sized organization currently employing 100 individuals, it is even more important that our company manage this knowledge exactly because we lack the market share and resources that large corporations have at their disposal. Therefore, at BioPack we need to be more responsive, more flexible, and make better decisions in order to sustain and grow in our industry. Managing knowledge will be primary in our quest to achieve these goals. So, we need to ask ourselves what exactly constitutes knowledge. We must define this concept before we can start managing this information. According to Neil Fleming in his paper Coping with a Revolution: First, data is meaningless by itself, meaningless without some context that references it within space and time. The pieces of data may indeed represent information, yet we need to understand this data for it to be deemed informative. Moreover, the extent of understanding is based on the amount of associations discernable within the data collected. Thus, information is simply an understanding of the relationships between any collected set of data. And while this information provides us with a basic understanding of relationships between data sets, it fails to provide us with either future predictions or an understanding of why the data appears the way it does. So, this data collection we now deem information fails to provide knowledge. However, when a pattern emerges within this information, knowledge is possible. Patterns, unlike collected data or information, are seldom static but rather self-contextualizing. And when patterns are properly understood, we can predict with reliabili ty how that pattern will change over a period of time. This is the embryonic stage of changing our information into a form of knowledge. When one attains a clear understanding of the underlying principles that make up these patterns that are the basis for knowledge, wisdom, or wise decisions within the workplace become possible. It is important to note that the sequence just mentioned-data-information-knowledge-wisdom does not occur in discrete stages of development. It does not take place locked up in one of our laboratories. It is ongoing, and at any given time we might be better or somewhat worse in our understanding of that data. The quality of our understanding will be key in accomplishing our goal or mission statement: To create a workplace environment that encourages new ideas and new ways of solving problems in order to stimulate innovation and synergism in the creation of new products. To continually delight the customer with our quality, and to be a leader in biotechnology research. Still, all knowledge is not created equal. According to Michael Polanyi, one type of knowledge may be classified as explicit or formal knowledge, or that which can be articulated through language among individuals. The other type is deemed tacit or informal knowledge, and is rooted in individual experience, personal belief, and individual values (The Tacit Dimension 10). As

Cultural Differences and People Management Essay - 1

Cultural Differences and People Management - Essay Example As the paper stresses the current situation is showing a change in the mind set and work domain involving women; from a survey conducted by the ORC worldwide, as of 2008, the ratio of men to women assigned to work overseas was 83.5: 16.5, the number being quite low for women, but a growth of 2.5 % from the previous survey conducted in 2002. Some would consider it fun to move into a new place, but the reality dawns on them once they are there. International mobility and repatriation requires a lot of resources, ranging from time for planning to financial support, to facilitate smooth transit into the new environment. Apart from work purposes for mobility, the other large group who feel the pressure of international mobility are the vast number of international exchange students. The jostle for any of these groups extends from issues of administrative management dealing with the countries of destination, and expatriate support in the moving out and settling in new environments, to cult ural shock and adjustment. It has never been easy, but it calls for the foreigner (employee or student) to be flexible enough to cope with the new life. Depending on the organization one is involved, there could be welcome activities that ease up the tension and familiarize new settlers in a place. This study declares that students studying overseas have experienced this programs based on the different international exchange student groups and the admitting institutions. However, whether these people have moved in temporarily or permanently, the multifaceted experience in the unfamiliar environment, way of life, and transition in the different cultures, results to serious influences and implications. Cultural Shock occurs in different ways among people who encounter unfamiliar situations, or any happening that was not expected in a mix with different cultures. Based on the profound personal experience in the environment, it could reoccur differently immediately after settling or lat er in the adjustment period, as people would be forced to respond to the changes in situations. Due to its way of emergence, some people argue it as one event happening, but the majority view it as a process. According to Furnham, culture shock depict unpleasant effects as surprises or shock experienced after touring or living in different cultures, because the occurrence were unexpected and could lead to negative evaluation of the diverse (own and new) cultures. The shock is experienced by those in mobility, whether internationally or within the region or society (such as organisation restructuring and population social changes), highly skilled or less skilled, but facing unfamiliar environments of cultural context. However, there are minor situations that make one less affected or perhaps not experience the cultural shock; this depends on the previous experiences in other cultures, the variation of one’s culture and the newly available, one’s preparation (psychologic ally and resourcefully) before and/or after encountering unfamiliar culture, which all influence the degree of the culture shock and individuals reactions.

Globalization Effects upon Power and Responsibility of Firms Essay

Globalization Effects upon Power and Responsibility of Firms - Essay Example Globalization has drawn manifest impacts upon different aspect of businesses and many philosophies and phenomenon exists within the business world got new directions in the era of globalization. The emergence of globalization has also evolved the debate about the power and responsibilities of the companies in the globalized era. This debate is often concluded with the explanation of the phenomenon of Corporate Social Responsibility (CSR) .The notion of Corporate Social Responsibility has also changed significantly due to the emergence of globalization. (Collins, 2003, p143) The following essay aims to discuss the impact of globalization upon the power and responsibilities of the companies and businesses. The essay discusses the emergence of CSR in the context of globalization and discusses some important managerial and environmental issues that drastically need to be addressed through the CSR plans of the companies (Hutton and Giddens, 2001, p312). Globalization effects upon Power an d responsibilities of the firms Globalization has altered the traditional patterns of conducting businesses and the firms of the modern era have become significantly different from the firms of the past. In the wake of globalization the firms are provided with wide variety of opportunities for the development and expansion of their businesses however, at the same time their powers and responsibilities are also affected in the changing business scenario. The effects of globalization upon the power and responsibilities of the firms have appeared to be very important point of discourse for the social scientists, experts and theorists and there have been many approaches divulged by the researchers to identify the core benefits and setbacks of globalization in terms of determining the new dimensions of power and responsibilities of the firms in the era of globalization (Collins, 200, p395). The analysis of the emerging business scenario altered by globalization unfolds some important asp ects regarding the effects of globalization upon the powers of the firms. It appears that globalization has main added to the power of the firms by providing them opportunities to easily manage their operations all over the world. The business scenario has also changed a lot in the emergence of globalization that also strongly affects the power and responsibilities of the firms in the modern era. International trade is going through revolutionary changes in the modern world as the technological advancement has changes the traditional ways of doing trade and now the countries are adopting modern ways to conduct their trade operations. The advancement in technology has revolutionized the international trading activities as well. Computers and internet have drawn strong impacts on the trading, investment and other business related activities. For example the advancement in transportation has enabled the traders to transfer goods and services in short time of period to a far distant pla ce and the communication technology allows the traders of different countries to keep in instant contact with each other with the help of mobile phone and internet (Rodrik, 1997, p68). The firms operating at different scales are now able to easily get involved in the international trade operations because it has also become simple, less expensive and secure with the advancement in technology. The traditional trading system involves a multitude of complicated steps and documents but E-commerce has simplified the process of the international trade and offered a unique ability to reduce the complexities of the system. Now the

Johannes brahms Research Paper Example | Topics and Well Written Essays - 1500 words

Johannes brahms - Research Paper Example sitions sustained in the progressive course of the weakening romanticism: massive piano trios, sonatas, along with other creations like the Piano Quartet in G minor, intended for the ending of which Brahms employs a loud gypsy tune. However Brahms later deserted this path, dedicating himself instead towards integrating the Classical forms through the almost already disregarded early Romanticism, with its gradually separating sense of tonality. Brahms generated a repertoire of compositions which amounts to a shimmering and splendid apotheosis of the harmonious customs of the nineteenth-century. The father of Johannes, Johann Jakob Brahms (1806-1872), worked for his living formerly as dance musician; afterward he was able to set an appointment as contrabassist with the Philharmonic orchestra. During 1830, he got married with Johanna Henrica Christiane Nissen (1789-1865), whom he was about 17 years older. Johannes happens to be the second child in the family. Elise, Wilhelmine Elisabeth Louise, was born in 1831 in addition, Friedrich (1835-1885), the younger brother followed during 1835. Sometime in 1853, on a tour in the company of Remà ©nyi a Hungarian violinist, he comes across Joseph Joachim as well as Liszt. Joachim, who turned out to be an all-time friend, persuaded Johannes to meet up with Robert Schumann. Schumann contained a massive influence on Brahms musical line of business. Schumann labeled Brahms as the "upcoming brilliance of German music." He was very much overwhelmed by Brahms uncompleted compositions where he wrote an admiring magazine article in relation to them. Schumann then assembled for the publication of Brahms initial songs as well as piano sonatas. Once Schumann experienced a nervous fall down and attempted to consign to suicide, Brahms hurried towards Dusseldorf to be there by Claras side - Shumanns wife. His purposes were those of a dependable friend, where he in a little while felt so much affection for her. Soon afterwards, Schumann

Poaching in Zimbabwea, causes and attempts to stop sense the 1990s Essay

Poaching in Zimbabwea, causes and attempts to stop sense the 1990s - Essay Example About 1000 rhinos were killed in South Africa in 2013 alone (The Citizen1). Poaching in Zimbabwe has become a great challenge to the Zimbabwean government due to the high demand of rhino and elephant horns in Asia the Greatest market being China. In Asia, the rhino horns are greatly respected and taken as a status symbol and have medicinal value (The Citizen1). The cases of poaching have dropped in Zimbabwe in recent years because the conservation authorities in Zimbabwe have adopted stern measures including conviction and jail terms for poachers. Additionally, they have also taken steps to track the animals via satellite and relocated the animals to safer sanctuaries. Poachers use various tactics to kill the animals like poisoning and shooting. According to the wildlife conservation of Zimbabwe, more than 300 elephants were poisoned using cyanide in 2013 alone. Zimbabwe has a major poaching problem caused by the outside influence of China and that of neighboring African countries. H owever, there have been efforts made by the Zimbabwean government and other organizations, like the United Nations, to stop poaching. Furthermore, due to the increasing wealth in Asian countries China Inclusive, the demand for rhino horns and ivory has gone up. This is because these goods are the status symbol of wealth, and there is a ready market by African buyers who serve as dealers to Asia. Due to the increased demand of Ivory in Asia, poaching in Africa increased in 2011 and 2013 (Hsdl.org 1). Research has shown some rogues terrorists collude with government officials in Zimbabwe to execute poaching. Consequently, ivory smuggling in Zimbabwe is executed by high confidence traffickers who use sophisticated networks to move ivory from local areas to ports of exit accelerated by corruption of the border insecurity. In Zimbabwe, these networks are related with illegitimate weapons

Congestive heart failure Essay Example | Topics and Well Written Essays - 1250 words

Congestive heart failure - Essay Example This is most applicable to diseases that are most often found among the susceptible members of the population, such as the elderly, the children, and people with compromised immune systems. The need to integrate several concepts makes nursing a dynamic and challenging career. The identification of roles, potential legal issues, and evidence-based practices with regards to the care of patients, particularly those that have congestive heart failure (CHR), as well as the integration of these practices with the conceptual framework of the Helene Fuld School of Nursing (HFSON) shall be discussed in this paper. Congestive Heart Failure as a Health Problem Congestive heart failure (CHF) is one of the most debilitating diseases that affect adults, with up to 670,000 people getting diagnosed annually, as well as one of the primary reasons why people at the retirement age get hospitalized (WebMD, 2012). It can occur either as an acute or chronic condition among susceptible individuals, and it could affect the left, right, or both ventricles of the heart (ADAM, 2012). It is not necessary that all heart failures are the results of heart attacks, arrhythmias, or heart valve diseases, but these can be the major causes for the onset of the disease. Other causes of CHF are: ischemic heart disease; hypertension; alcohol; viral myocarditis; thyroid disease; cytotoxic drugs; familial congenital heart disease; amyloidosis; sarcoidosis; and hemachromatosis (Johnson and Brooksby, 2009). A person with CHF develops a weakened heart, and its thickening and weakening causes it to fail in pumping enough oxygenated blood within the body, which in turn causes the patients to have fatigue and slow movements. Aside from these symptoms, CHF patients also have lung crepitations, pulmodary edema, swollen ankles, enlarged liver, or dyspnea (Paulus, et al., 2007). If the onset of the disease had early prognosis, patients may have better chances of survival and quality of life by undergoing surgic al enhancements of the heart such as bypass surgery or having an electronic pacemaker, and followed up by medications such as ACEI, ARB’s and diuretics. But if not, and the disease has been long term, palliative or end of life care is given to CHF patients (Johnson and Brooksby, 2009). Whether under outpatient, inpatient or palliative care settings, nurses have an important role in providing care for patients with CHF, and they able to give this care by having proper lessons and trainings, as well as being familiar with the guiding principles in the nursing profession. These are usually provided for by the schools that nursing students study in. Integration of the HFSON Conceptual Framework in Handling Patients with CHF The Helene Fuld School of Nursing or HFSON is a college that recognizes nursing as a multi-level career, which is the root of its commitment in advancing licensed practical nurses to associate degree registered nurse level in the short span of one year (Helene Fuld College of Nursing, [HFSON], 2011). Their curriculum is based on the philosophy, the faculty’s beliefs on education, nursing, nursing education, person, health, and environment, and the incorporation of the legal definition of

Poaching in Zimbabwea, causes and attempts to stop sense the 1990s Essay

Poaching in Zimbabwea, causes and attempts to stop sense the 1990s - Essay Example About 1000 rhinos were killed in South Africa in 2013 alone (The Citizen1). Poaching in Zimbabwe has become a great challenge to the Zimbabwean government due to the high demand of rhino and elephant horns in Asia the Greatest market being China. In Asia, the rhino horns are greatly respected and taken as a status symbol and have medicinal value (The Citizen1). The cases of poaching have dropped in Zimbabwe in recent years because the conservation authorities in Zimbabwe have adopted stern measures including conviction and jail terms for poachers. Additionally, they have also taken steps to track the animals via satellite and relocated the animals to safer sanctuaries. Poachers use various tactics to kill the animals like poisoning and shooting. According to the wildlife conservation of Zimbabwe, more than 300 elephants were poisoned using cyanide in 2013 alone. Zimbabwe has a major poaching problem caused by the outside influence of China and that of neighboring African countries. H owever, there have been efforts made by the Zimbabwean government and other organizations, like the United Nations, to stop poaching. Furthermore, due to the increasing wealth in Asian countries China Inclusive, the demand for rhino horns and ivory has gone up. This is because these goods are the status symbol of wealth, and there is a ready market by African buyers who serve as dealers to Asia. Due to the increased demand of Ivory in Asia, poaching in Africa increased in 2011 and 2013 (Hsdl.org 1). Research has shown some rogues terrorists collude with government officials in Zimbabwe to execute poaching. Consequently, ivory smuggling in Zimbabwe is executed by high confidence traffickers who use sophisticated networks to move ivory from local areas to ports of exit accelerated by corruption of the border insecurity. In Zimbabwe, these networks are related with illegitimate weapons

Probation, Parole, and Intermediate Sanctions Essay

Probation, Parole, and Intermediate Sanctions - Essay Example Finally, the paper will close with a review on the ethical issues that surrounds the correction processes, approaches and facilities. Crime and community safety have been the most disturbing issues across the entire world since time immemorial. Criminal activities carried within communities have caused unrest and state of confusion as most people fear for the safety of their lives and property. It is due to adverse effects of crimes on communities that legal professionals and security personnel came up with strategies of arresting, examining, rehabilitating and incarcerating individual criminals to restore peace, sanity and confidence in particular communities. Historically, criminal activities were assumed to be caused by evil spirits and therefore, individual criminals were taken to the public for severe punishment as deterrence to other potential activities. Revolution took place in history of crime justice and community safety and gave rise to alternative models of discouraging and ending criminal activities. Among the notable revolutionized ways of handling criminal activities include parole, probation and in termediate sanctions. Schmalleger (2012) avers that the three methods of handling crime justice and community safety have been experiencing pendulum effects due back and forth review and exercise. Patersilia (1998) asserts that probation and parole have been misunderstood as the only approaches to ensuring community safety and criminal justice. Despite the similarities in the application of parole and probation modes of enforcing criminal justice, the difference occurs in the manner in which each is ignited and set to work. Probation according to Patersilia (1998) is an execution process involving the sentencing of criminal offenders to serve in the community projects as opposed to incarceration. Parole involves release of an offender from

Sachin Tendulkar Essay Example for Free

Sachin Tendulkar Essay Sachin Ramesh Tendulkar (Listeni/ËÅ'sÉ™tÊÆ'É ªn tÉ›nˈduË lkÉ™r/; born 24 April 1973) is a former Indian cricketer widely acknowledged as one of the greatest batsmen of all time, popularly holding the title God of Cricket among his fans. Some commentators, such as former West Indian batsman Brian Lara, have labelled Tendulkar the greatest cricketer of all time. He took up cricket at the age of eleven, made his Test debut against Pakistan at the age of sixteen, and went on to represent Mumbai domestically and India internationally for close to twenty-four years. He is the only player to have scored one hundred international centuries, the first batsman to score a double century in a One Day International, the only player to complete more than 30,000 runs in international cricket. and the 16th player and first Indian to aggregate 50,000 runs or more in all forms of domestic and international recognised cricket. In 2002 just half way through his career, Wisden Cricketers Almanack ranked him the second greatest Test batsman of all time, behind Don Bradman, and the second greatest ODI batsman of all time, behind Viv Richards. Later in his career, Tendulkar was a part of the Indian team that won the 2011 World Cup, his first win in six World Cup appearances for India. He had previously been named Player of the Tournament at the 2003 edition of the tournament, held in South Africa. In 2013, he was the only Indian cricketer included in an all-time Test World XI named to mark the 150th anniversary of Wisden Cricketers Almanack. Tendulkar received the Arjuna Award in 1994 for his outstanding sporting achievement, the Rajiv Gandhi Khel Ratna award in 1997, Indias highest sporting honour, and the Padma Shri and Padma Vibhushan awards in 1999 and 2008, respectively, Indias fourth and second highest civilian awards. After a few hours of his final match on 16 November 2013, the Prime Ministers Office announced the decision to award him the Bharat Ratna, Indias highest civilian award. He is the youngest recipient to date and the first ever sportsperson to receive the award. He also won the 2010 Sir Garfield Sobers Trophy for cricketer of the year at the ICC awards. In  2012, Tendulkar was nominated to the Rajya Sabha, the upper house of the Parliament of India. He was also the first sportsperson and the first person without an aviation background to be awarded the honorary rank of group captain by the Indian Air Force. In 2012, he was named an Honorary Member of the Order of Australia. In December 2012, Tendulkar announced his retirement from ODIs. He retired from Twenty20 cricket in October 2013 and subsequently announced his retirement from all forms of cricket, retiring on 16 November 2013 after playing his 200th and final Test match, against the West Indies in Mumbais Wankhede Stadium. Tendulkar played 664 international cricket matches in total, scoring 34,357 runs.

The Truth of Ivanhoe :: Ivanhoe Essays

The Truth of Ivanhoe Is Sir Walter Scott’s Ivanhoe a true representation of the Norman-Saxon feud? Yes, and through a comparison of statements and ideas from Ivanhoe, Arthur and the Anglo Saxon Wars, The Anglo Saxons, Scott, and England in Literature: America Reads it will be proven that the Norman-Saxon feud was accurately depicted by Scott in Ivanhoe. In Ivanhoe, Prince John attempts to take over England while his brother, King Richard, is away fighting the Crusades. In the book there are basically two sides to this struggle for control of England, the Normans and the Saxons. Prince John and his followers make up the Normans, while the Saxons are led by the title character Wilfred of Ivanhoe. The Saxons try to prevent Prince John from stealing the throne. The story occurs during the third crusade, but the feud between the Normans and the Saxons in 1066 well before this time. In 1066 at the Battle of Hastings, the Normans, led by William I, defeated the Saxons and took over control of England. Before this the Saxons had ruled England for 600 years. During the battle both sides fought strongly. It was a bloody war and many people died. The Saxons had fought and had won 21 wars to preserve their reign of England before their loss at Hastings. The Normans were from the English hated-France, so they didn’t have much of a chance of being liked by the Saxons. What little chance the Normans did have was destroyed by William. He established a new ruling class that was all Norman. He also took the land belonging to 5,000-6,000 Saxon nobles and gave it to 180 Normans who supported him. "The laws which William made were oppressive and severe and the taxes were heavy." Saxons commonly referred to William as a tyrant because of this. The Normans and Saxons were further separated through language. The Normans spoke French, the Saxons spoke English, and both groups commonly refused to speak the other’s language. There was one instance in Ivanhoe where two Normans were guests at a Saxon castle. The Saxons refused to speak French, and the Normans refused to speak English. In the end both groups spoke their native language only, even though they were fluent in both French and English. Another example of the Norman-Saxon feud from Ivanhoe occurred in the first several pages. Two Saxon servants came upon two Normans in the woods, and the Normans asked for directions to the nearest castle.

Epic of Beowulf Essay - A True Literary Epic -- Epic Beowulf essays

Beowulf : A True Literary Epic       The Adventures of Beowulf, a rousing Old English poem of man and monster, and perhaps the earliest European vernacular epic, is rightfully considered an epic for it possesses those features which characterize epic poetry.    For example, in epic poetry the central character has heroic or superhuman qualities. In The Adventures of Beowulf, the main character, a Geat warrior named Beowulf, possesses such qualities: â€Å"He was the strongest of men alive in that day, mighty and noble.†Ã‚   Upon spotting Beowulf approaching, the sea-guard of the Danes says, â€Å"Never have I seen a greater man on earth†¦Ã¢â‚¬ Ã‚   King Hrothgar of the Danes says of Beowulf, â€Å"Seafarers who took gifts to the Geats say that he has the strength of 30 men in his hand grip.† Beowulf chooses to fight Grendel by himself and without shield or weapons; previously the hero slew 9 sea monsters with his sword. And he is fully willing to sacrifice his very life for this: â€Å"†¦ I alone will fulfill the wish of your people †¦ or die in the foe’s grasp.† Beowulf consciously chooses to act in a superhuman manner: â€Å"I shall perform the deeds of a hero or I have passed my last day in t his mead hall.† Even Grendel recognizes the hero’s superior strength: â€Å"The criminal knew he had not met in this middle-earth another with such a grip.† Other warriors when thinking of Beowulf â€Å"would quickly compose a skillful tale in words.† Hrothgar refers to Beowulf as â€Å"the best of warriors.†Ã‚   The Danish queen Wealhtheow compliments after Grendel’s defeat, â€Å"You have earned forever the praise of men from near and far.† Hrothgar expounds on good warriors: â€Å"This is the best-born man – my friend Beowulf †¦ the best of warriors.† When the dragon burns the mead hall of the... ...eat among his kin,† â€Å"war-death,† â€Å"held the gift-seat,† â€Å"a feast to ravens,† â€Å"old and wise,† â€Å"fell down battle-pale,† â€Å"battle-sweat,† â€Å"war-chief,† â€Å"drew his battle-knife,† â€Å"on his death-bed,† â€Å"death held him fast,† â€Å"feared evil days,† etc.    The Adventures of Beowulf is a poem of such stature that it manifests many common characteristics of epic poetry; therefore, it can rightfully be classified as an epic poem in its own right.    BIBLIOGRAPHY    Clark, George. Beowulf. Boston: Twayne Publishers, 1990.    Fry, Donald K. â€Å"Introduction: The Artistry of Beowulf.† In TheBeowulf Poet, edited byDonald K. fry. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968.    Robinson, Fred C. â€Å"Apposed Word Meanings and Religious Perspectives.† In Beowulf – Modern Critical Interpretations, edited by Harold Bloom. New York: Chelsea House Publishers, 1987.

AIDS and Needles Essay

Becton Dickinson, one of the largest manufacturers of medical supplies, dominates the US market in disposable syringes and needles. In 2005, a nurse, Maryann Rockwood (a fictional name), used a Becton Dickinson 5cc syringe and needle to draw blood from a patient known to be infected with HIV (Human immunodeficiency virus). Ms. Rockwood worked in a clinic that served AIDS patients, and she drew blood from these patients several times a day. After drawing the blood on this particular day, she transferred the HIV-contaminated blood to a sterile test tube by sticking the needle through the rubber stopper of the test tube, which she was holding with her other hand. She accidentally pricked her finger with the contaminated needle. She is now HIV positive. A few years earlier, in 2000, Becton Dickinson had acquired exclusive rights to a patent for a new syringe that had a moveable protective sleeve around it. The plastic tube around the syringe could slide down to safely cover the needle. The Becton Dickinson 5cc syringe used by Maryann Rockwood in 2005, however, did not yet have such a protective guard built into it. The AIDS epidemic has posed peculiarly acute dilemmas for health workers, including doctors and nurses. Doctors performing surgery on AIDS patients can easily prick their fingers with a scalpel, needle, sharp instrument, or even bone fragment and can become infected with the virus. The greatest risk is to nurses, who, after routinely removing an intravenous system, drawing blood, or delivering an injection to an AIDS patient, can easily stick themselves with the needle they were using. Needlestick injuries occur frequently in large hospitals and account for about 80 percent of reported occupational exposures to HIV among health care workers. It was conservatively estimated in 2005 that about 64 health care workers were then being infected with HIV each year as a result of needlestick injuries. Although the fear of HIV had heightened concerns over needlestick injuries, HIV was not the only risk posed by needlestick injuries. Hepatitis B can also be contracted through an accidental needlestick. In 2000, the Centre for Disease Control (CDC) estimated, on the basis of hospital reports, that each year at least 12,000 health care workers are exposed to blood contaminated with the Hepatitis B virus, and of these 250 die as a  consequence. Due to underreporting, however, the actual numbers may be higher. In addition to Hepatitis B, needlestick injuries can also transmit numerous other viral, bacterial, fungal, and parasitic infections, as well as toxic drugs or other agents that are delivered through a syringe and needle. The total statistics on needlestick injuries in 2005 are disturbing, although the exact incidence of contamination is unclear. It was estimated that each year, in the United States alone, between 800,000 and 1 million needlestick injuries occurred in hospitals – of these, between 60,000 and 300,000 resulted in Hepatitis B infection. By one estimate, the risk of contracting HIV from a known contaminated needle could be as high as 1 in 1000, and the risk of contracting Hepatitis B, a serious and often life-threatening condition, could be as high as 1 in 6. These estimates would imply that as many as 600 to 1000 health care workers were at risk of contracting HIV and as many as 100,000 were at risk of contracting Hepatitis B. Several agencies stepped in to set guidelines for nurses, including the American Nursing Association, the CDC, the Environmental Protection Agency (EPA), and the Food and Drug Administration (FAD), who all developed such guidelines. The most comprehensive guidelines were issued by the Occupational Safety and Health Administration (OSHA), who on December 6, 2001, required hospitals and other employers of health workers to (a) make sharps containers (safe needle containers) accessible to workers, (b) prohibit the practice of recapping needles by holding the cap in one hand and inserting the needle with  the other, and (c) provide information and training on needlestick prevention to employees.  The usefulness of these guidelines was controversial. Nurses work in high-stress emergency situations requiring quick action, and they are often pressed for time both because of the large number of patients they must care for and the highly variable needs and demands of these patients. In s uch workplace environments, it is difficult to adhere to the guidelines recommended by the agencies. For example, a high-risk source of needle sticks is the technique of replacing the cap on a needle (after it has been  used) by holding the cap in one hand and inserting the needle into the cap with the other hand. OSHA guidelines specifically warned against this two-handed technique of recapping and instead required that the cap be placed on a stable surface and the nurse use a one-handed spearing technique to replace the cap. (Note that recapping the needles in this more time consuming way presented no risk of needlestick injury to the user). As noted above however, nurses are often pressed for time (and are keenly aware of the added danger of walking around with an uncapped needles) and tend to take the ‘two-handed recapping shortcut’ when no suitable surface is readily available for the safer one-handed capping technique. This fact is known to Hospital administrators, who regularly warn against such practices, and offer ongoing training and retraining opportunities to their nursing staff. Several analysts suggested that the peculiar features of the nurse’s work environment made it unlikely that needlesticks would be prevented through mere guidelines alone: The problem was not the worker, but the design of the needle and syringe. Experts on needlestick injuries argued that, rather than trying to teach health care workers to use a hazardous device safely, the focus should be on the hazardous product design and that a whole new array of devices in which safety is an integral part of the design was required. Regulators also urged manufacturers to provide the health care worker with devices in which safety was built into the design. The risks of contracting life-threatening diseases by the use of needles and syringes in health care settings had been well documented since the early 1980s. Well over half of all the needles and syringes used by U.S. health care workers since 1980 were being manufactured by Becton Dickinson. Despite the emerging crisis, however, Becton Dickinson decided not to modify its syringes, although it did include in each box of needled syringes an insert warning of the danger of needlesticks and of the dangers of two-handed recapping. On December 23, 2000, the U.S. Patent office issued patent number 4,631,057 to Charles B. Mitchell for a syringe with a tube surrounding the body of the syringe that could be pulled down to cover and protect the needle on the syringe. At the time, at least four other patents for needle-shielding devices existed. As Mitchell noted in his patent application, those devices all suffered from serious drawbacks. One of them  would not lock the protective cover over the exposed needle, one was extremely complex, another was much longer than a standard syringe and difficult to use, and a fourth was designed primarily for use on animals. It was Mitchell’s assessment that his invention was the only effective, easily usable, and easily manufactured device capable of protecting users from needlesticks, particularly in emergency periods or other times of high stress. Unlike other syringe designs, Mitchell’s was shaped and sized like a standard syringe so nurses already familiar with standard syringe design would have no difficulty adapting to it. Shortly after Mitchell patented his syringe, Becton Dickinson purchased from him an exclusive license to manufacture it. A few months later, Becton Dickinson began field tests of early models of the syringe using a 3cc model. Nurses and hospital personnel were enthusiastic when shown the product. However, they warned that if the company priced the product too high, hospitals, with pressures on their budgets rising, could not buy the safety syringes. With concerns about HIV rising fast, the company decided to market the product. In 2001, with the field tests completed, Becton Dickinson had to decide which syringes would be marketed with the protective sleeves. Sleeves could be put on all of the major syringe sizes, including 1cc, 3cc, 5cc, and 10cc syringes. However, the company decided to market only a 3cc version of the protective sleeve. The 3cc syringes account for about half of all syringes used, although the larger sizes-5cc and 10cc syringes-are preferred by nurses when drawing blood. This 3cc syringe was marketed in 2002 under the trademarked name Safety-Lok Syringe. It was promoted as a device that â€Å"virtually eliminates needlesticks.† The 3cc safety syringe with the protective sleeve was sold in 2001 to hospitals and doctors’ offices for between 50 and 75 cents. By 2003, the company had dropped the price to 26 cents per unit. At the time, a regular syringe without any protective device was priced at 8 cents per unit and cost 4 cents to make. Information about the cost of manufactu ring the new safety syringe is unavailable but is estimated at between 13 and 20 cents each. The difference between the price  of a standard syringe and the price of the safety syringe was an obstacle for customers. To switch to the new safety syringe would increase the hospital’s costs for 3cc syringes by a factor of three. An equally important impediment to adoption was the fact that the syringe was available in only one 3cc size, and it was perceived to be of limited application. Hospitals are reluctant to adopt and adapt to a product that is not available for the whole range of applications the hospital must confront. In particular, hospitals often needed the larger 5cc and 10cc sizes to draw blood, and Becton Dickinson had not made these available with a sleeve. For 5 years, Becton Dickinson manufactured only 3cc safety syringes. During that period, Becton Dickinson did not license its new safety syringe technology to another manufacturer that might have produced a full range of syringe sizes. Most hospitals and clinics, including the medical facility where Maryann Rockwood worked at drawing blood from many patients with Hepatitis B or HIV, did not stock the Becton Dickinson safety syringe. Most nurses in the United States continued to use unprotected syringes. Maryann Rockwood sued Becton Dickinson, alleging that, because it alone had an exclusive right to Mitchell’s patented design, the company had a duty to provide the safety syringe in all its sizes, and that by withholding other sizes from the market it had contributed to her injury. The case was settled out of court.

How effectively did the Liberal government meet the needs of the British people

The Liberal government implemented a number of reforms some of which were helpful to the public and some of which were not. The Liberal welfare reform legislation was grouped into five main categories. The first of these was the Young people, this included the Education (Provision of Meals) Act 1906, the Education (Administrative Provisions) Act 1907, and the Children Act 1908. The second group was the Old people there was only one reform in this group, however it was a very significant one, the Old Age Pensions Act 1908. The third group was the countries Sick people, again this only included one reform, the National Insurance Act Part 1 1911. The fourth category was the nations' workers, this included the Workmen†s Compensation Act 1906, the Coal Mines Act 1908, the Trade Boards Act 1909, and the Shops Act 1911. The fifth and final category was the counties vast Unemployed faction, this included the Labour Exchanges Act 1909 and the National Insurance Act Part 11 1911. The reforms were not accomplished over night, they introduced the reforms over a relatively long period of time. The Liberals introduced several reforms for children†s health, they initiated school meals (one per day), medical inspections, and the children†s charter. Since education became compulsory the teachers began to notice that lots of children were coming to school hungry, dirty or ill. Therefore in 1906 the government introduced legislation that compelled local government to provide free or subsidised school meals for all â€Å"poor† children. Most of the credit for this new law is accredited to two reports which were published in the wake of the Boer War: The Royal Commission on Physical Training in Scotland (1903) and the Report of the Interdepartmental Committee on Physical Deterioration. The introduction of these meals was not the be-all and end-all, by 1912 over half the local authorities had still not set up a school meals service. This reform was important for two main reasons. Firstly because it was the first step away from schooling and into the concept that welfare benefits could be granted to the poor without them having the debt or disabilities associated with the poor law. Secondly it was a step towards recognition that parents were not wholly responsible for their children†s undernourishment. Also that, with public support, needy children could be well cared for at home and did not need to be put into public or voluntary care. The second Liberal reform for Young people was the introduction of school medical inspections under the Education (Administrative Provisions) Act of 1907. The Government did not want this Act to be implemented because they felt they could not afford to treat the chronic health problems which would inevitably be discovered. However, administrative pressure from Robert L. Morant, the permanent secretary of the Education Board, who was in turn influenced by Margaret Macmillan forced the government to take action. This reform was particularly helpful because the Board of Education set up a medical department, and the gloomy reports from doctors led to the introduction of school clinics from 1912. These clinics were very good at identifying defects and illnesses. On the other hand the cost of treatment was often too great for some families and their children rarely received treatment. The final reform introduced by the Liberal Party for Young people was the Children†s Act of 1908, which later became known as the ‘children†s charter. † This legislation made it illegal for parents to neglect their children. There were several extensions of this which dealt with specific circumstances such as-Children under 16 were forbidden to smoke or drink and stiff penalties were brought in for shops which supplied them with alcohol of tobacco. This Act had no real significance as most of its finer points were contained in the parents morality or the two previous Acts, it only really served as a follow up to the main Acts. The next main reform introduced by the Liberal party moved away from Young people and to the opposite end of the scale with the Old Age Pensions Act of 1908. Basically the Liberals introduced a state pension for all people over seventy who had worked all their lives and could no longer work and they complied with the conditions- which were not too strict. This Act was the culmination of over 20 years of discussion of the topic of poverty among the elderly and it came about for two main of reasons. The first and in many peoples opinion the most important was the example of the monumental German state insurance and pension scheme. The second was that leading figures such as Joseph Chamberlain and Charles Booth had taken up the cause. The government miscalculated how many people would claim the pension. They had estimated 500,000 when actually 650,000 people applied and by 1914 this had increased to nearly a million. This fact show that the pensions were badly needed and wanted by Britain†s elderly community. Just how grateful people were for this pension is displayed by this quote â€Å"When the Old Age Pensions began, life was transformed for such aged cottagers. They were relieved of anxiety, and when they first went to the post office to draw it tears of gratitude would flow down their faces. Therefore we can see that people really did want state help but were â€Å"too proud to wear the badge of Pauperism. † The next reform dealt with the countries sick people, this was the National Insurance Act Part 1. After Lloyd George had completed his inspection of the German social insurance scheme, he was left in no doubt that Britain needed a much more comprehensive system. He was presented with immense pressure from the opposition such as friendly societies and doctors, however he was determined to build the scheme and not be bullied into submission. As a result of the opposition he had to modify his original scheme accordingly. It was basically an extension of the pension scheme and the concept was that the richer elements for the country should pay more so the poorer elements could contend with difficulties when old or sick. This budget was passed in 1910. This had the same effect as the pension scheme though on a smaller and less consistent scale. The next category for the Liberal reforms was the Countries workers, the Liberal government passed four Laws which are stated in introduction, they sought to improve working conditions, these included minimum wage, fewer hours, etc. These measures constituted a significant improvement for millions of workers, many of whom had no one to speak up for them. The fifth and final category was the unemployed. Up until the turn of the century unemployment was still seen partly as a moral problem of individual idleness and partly as a seasonal problem for certain industries such as shipbuilding and construction. Few people were willing to accept that it may be out of the individual workers control as a result of the lack of wide ranged evidence. The Labour Exchanges Bill was passed in September 1909 as a result of two reports and a book advocating their establishment. The basic idea was that a Labour exchange would allow employer and employee to register their requirements at one central location and could therefore have them met. They also had detailed information of job vacancies. By 1914 there were 430 exchanges throughout Britain and 3000 people were provide work through them every day so they were pretty important in relieving Britain†s unemployment problem. The second of the reforms for the unemployed was Unemployment Insurance. This scheme was worked out be Llewellyn Smith, the permanent secretary for the Board of Trade, and it was essentially Part 11 of the National Insurance Act 1911. By 1915 2. 3 million workers were insured. Admittedly this was a small proportion of the total working population, however it was accepted as the beginning of a much more comprehensive system. Between 1906 and 1911 the Liberal Government introduced all of the above reforms, this impressive list of social reform measures adds up to a significant shift away from minimum government and Laissez Faire. Many Historians argue that the current welfare state finds its origins in the Liberal reforms. This view is justified when one considers that old age pensions, safeguards against unemployment and illness are the basis of the modern welfare state. Consequently many historians believe that the Liberal reforms were extremely limited in scope and failed to deal adequately with the considerable welfare problems of housing and they did not attempt to set up a national health service. Moreover the reforms which were introduced were very limited: Pensions too low; health insurance did not cover employee†s family; and unemployment insurance only applied to seven trades. Obviously the effectiveness of the Liberal welfare reforms is debatable. By the standards of the time they were accepted as fundamental actions for social reform-some more so than others. On the other hand, looking back with our frame of reference (modern welfare Britain), the Liberal reforms appear to be severely inadequate. However, it is important to remember that both Lloyd George and Winston Churchill saw their reforms as only the first step.

Mcdonald’s Environmental Factors

McDonald’s: A Giant Marketing Success Story in APA style (your name) (your school) McDonald’s 2 Abstract When it comes to marketing a business domestically and globally, a lot of environmental factors come into play. These can involve finances of a foreign country, customs, culture, and trends. McDonald’s has been a worldwide corporate success, and much of this success has been due to their marketing decisions. Here, we will find out what exactly McDonald’s has done to beat the competition and grow as a company worldwide.McDonald’s 3 Worldwide, Ronald McDonald is one of the most recognizable characters to this day. The first McDonalds opened in 1937 (Colonel 66, 2003). In just a little over seventy years, McDonalds has become one of the biggest corporations in the world. This success did not happen overnight. McDonalds has made great decisions in marketing and advertising over the years. There are many factors that contribute to global and domestic marketing, and McDonalds has seemed to tackle each and every one.When McDonalds first launched, the two McDonald brothers had to decide how to market their product. The environment and culture of the United States during the 50’s were becoming more and more fast-paced. People wanted quality food for a good price and in a timely manner. The McDonald brothers then came to the idea of using the new technology of assembly lines in order to make quick hamburgers (Wikipedia, 2008). Soon, word of mouth spread the popularity of cheaper hamburgers and faster service compared to traditional diners.During the beginning of the McDonalds legacy, the United States was booming with new technology and a faster-paced lifestyle, and McDonalds learned how to incorporate this with their marketing. Soon after, in 1955, Ray Kroc took interest in the McDonald restaurant and established the McDonald’s System, Inc (Wikipedia, 2008). This served as the legal structure for the entrepreneurâ€⠄¢s planned franchises. It wasn’t long before the McDonald brothers sold their business rights to Ray Kroc.Although the brothers may have founded the idea of assembly line burgers and fries, Ray Kroc had the marketing plans to take McDonalds into the global direction. McDonald’s 4 As the baby boom began, and families seemed to revolve around the busy lifestyle of work and taking care of children, Ray Kroc decided to market McDonalds to children. It’s not surprising that after the Great Depression subsided, family became the focal point in the American environment. Marketers of McDonalds were smart to hire Willard Scott, formerly known as Bozo the Clown, to play the role of Ronald McDonald (Wikipedia, 2008).The idea of Ronald McDonald stuck, and a few years later, the whole family of McDonaldland was developed. These characters enticed children, and after the hard times America endured, American parents wanted to make their children happy. It is no wonder McDonal ds became a nationwide success. After becoming a phenomenon in the United States, McDonalds had to deal with global marketing and different environments and cultures in foreign countries in order to grow. When expanding to another nation, a company must have a deep knowledge of the needs of potential customers.Culture and custom plays a big role in marketing for any company, and McDonalds has achieved success despite many environmental factors in different nations. In India, many people are vegetarians due to religious beliefs. This may seem like a dead-end to a fast-food restaurant that specializes in hamburgers, but McDonalds developed the â€Å"Maharaja McBurger,† in Indian stores. This is a burger made from assorted vegetables and mayonnaise prepared without eggs (Associated Content, 2005). In addition, McDonalds has promoted various items throughout the world to celebrateMcDonald’s 5 foreignevents. For instance, in China, Taiwan, Hong Kong, and Singapore, McDonald s sells a â€Å"Prosperity Burger† during the Chinese new-year (Associated Content, 2005). In addition to culture, financial situations in different countries also affect the way McDonalds operates. It would be impossible to have a set value for a Big Mac worldwide. Instead, McDonalds compares prices to local competitors in order to set their prices. This makes McDonalds infamous burgers affordable to most everybody in a variety of different nations.Technology has also played a big role in the global market for McDonalds. China’s first drive thru opened in December of 2005 by McDonalds. This new dining experience excited the Chinese as well as confused them. It took a strong team to teach employees how to conduct traffic through the drive thru (McDonalds Corporation, 2005). The success of McDonalds is greatly impacted by staying up to date with technology and equipment in all of their stores. While marketing in terms of profit, a company must also look into social and ethic behaviors.It’s not enough to provide a great product if the customers do not approve the methods of production. This has been a huge factor for McDonalds. One of the biggest social issues tied to McDonalds in the United States is obesity. According to Michael Russell (2006) over 60 million people are obese. McDonalds has been a target of concern for unhealthy eating habits. As a result, marketing turned away from the traditional core products of McDonalds: the hamburgers, shakes, and fries. Instead, McDonalds has focused attention on new, healthier products such as salads and fresh fruit.This healthful concern McDonald’s 6 even spreads over to the United Kingdom. Shiv Singh (2008) reports that McDonalds has launched a new national advertising campaign. These advertisements show parents that only healthy, high quality ingredients are used in Happy Meals. It’s clear that the marketing giant McDonalds is staying on consumer trends in all nations. To conclude, McDonalds has shown a successful path in marketing. Their decisions have been based on local culture and environment, and it’s shown that McDonalds has a deep understanding for the concept of environmental marketing.By treating each location as a local focal point, McDonalds has succeeded in becoming the global corporation that it is today. McDonald’s 7 References Associated Content (2005, March 3). McDonald’s Strategic Marketing Mix. Associated Content, Inc. Retrievedon July 30th 2008 from http://www. associatedcontent. com/article/263943/mcdonalds_strategic_marketing_mix. html? cat=4 McDonalds Press Release (2005, December 10). First McDonalds Drive-Thru Opens InChina. McDonalds, Inc Retrieved on July 30th, 2008 fromhttp://www. mcdonalds. com/corp/news/corppr/2005/cpr_12102005. tml Russel, Michael. (2006, May 21). Obesity in the United States. Ezine Articles. Retrieved on July 30th, 2008 from http://ezinearticles. com/? Obesity-In-The-United-States;id=202439 Singh, Shiv. (2008, July 1). McDonalds and Social Influence Marketing. Going Social Now. Retrieved on July 30th, 2008 from http://www. shivsingh. com/goingsocial/2008/07/heres-another-example-of-socia. html Wikipedia. (2008, July 1). History of McDonalds. Wikipedia, Inc. Retrieved on July 30th, 2008 from http://en. wikipedia. org/wiki/History_of_McDonald's